The social network Twitter will become from this Thursday on a platform that will broadcast live and free matches of the National Football League (NFL). The meeting that will start the broadcasts will be the New York Jets game against Buffalo Bills.
The agreement between the social network and the American football league was signed in April for 10 million dollars and contemplates the issuance of 10 of the 16 matches of Thursday Night Football, the matches of the American football league that open every day of the regular season
The agreement between the social network and the American football league was signed in April for 10 million dollars and contemplates the issuance of 10 of the 16 matches of Thursday Night Football, the matches of the American football league that open every day of the regular season
It will not be necessary to have a Twitter account or a paid television subscription to watch the videos, so potential consumers will not only be the 310 million users of this social network worldwide. In addition, the new Twitter app can be applied through Xbox One, Apple TV and Amazon Fire TV.
The other innovation will be with the Periscope and Vine tools, which will be used to disseminate videos of the players and teams before the matches, and once the duels are over they can also exploit summaries with their best plays.
The company expects live sports and other events to stimulate more interest in its service. Twitter has not made a profit and in the most recent quarter had a 20% increase in revenue, compared to 59% for Facebook.
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